Canary Islands Tourism
The Canary Islands are a thriving tourist destination, contributing 35% of the GDP and 39% of total employment. However, the challenge remains: how to protect their natural and cultural wealth without jeopardizing the future?
On November 20, 2023, locals demanded a more sustainable, respectful model. Turismo de Canarias has long promoted responsible tourism, but this social call pushed us to communicate our commitment more clearly. So, we launched a campaign with a clear message—we are not looking for just any tourist, but for visitors who respect our community, biodiversity, and traditions.
"Islands Not Suitable for All Audiences"
A concept that, using a cinematic analogy, calls for reflection and action, aiming to raise awareness among both tourists and residents about what it means to be a responsible traveler.
