Pans&company
51% of Spaniards say they are not fully satisfied with their sex life. In other words, there are millions and millions of people in Spain who get wet less than they would like to (and that's a lot, a lot of people!).
We wanted to find the solution and to achieve it we created the AFRODISÍACOS BOCADILLOS, snacks with carefully selected ingredients to raise the libido (and what is not libido) of all Spaniards.
TOMA PANS Y MOJA
The creation process was incredibly comprehensive!
We developed the product, created the naming, conducted ingredient research, designed the digital campaign featuring a song and music video as the centerpiece, and crafted the graphic communication for both street advertising and social media.
We launched a sizzling song (well, as sizzling as it can get with Edu Soto as the protagonist), where we highlighted various signs indicating the need to cool off, and offered the ultimate solution to all of them: grab some pans and get wet!
